SEO keywords play a pivotal role in enhancing your visibility online. So what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a word or phrase that people type into search engines when they are searching for a certain service, product or information. SEO heavily is based on the use of these keywords to rank websites.

The magic behind SEO keywords lies in their ability to link what users are searching for to the content that your website offers. Effectively using these keywords will help pull in the right audience and increase the likelihood of sales.

Having established what website we mean by the term of an SEO keyword, let's look at the ways to effectively use keywords. Enhancing the use of keywords calls for a balance. You will want to include relevant keywords to get the attention of search engines but not overuse your content with them.

One way is to place the keyword in your content’s headline. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the metadata and headings of your website, as these are spots where search engines often look.

Furthermore, it's crucial to choose keywords that resonate with your audience. This means understanding the way they talk, their searching habits and their requirements.

To conclude, a well-chosen SEO keyword can act as a bridge between what a person is looking for and the service or information you provide. It's a vital tool to be successful in the cut-throat world of digital marketing. However, its full potential can only be unlocked when used correctly.